The COVID-19 pandemic has proven the potential of online tutoring as most educators and students have been forced to switch to online learning due to social distancing / The concept of tutoring platform to connect the teachers and students working remotely is a great opportunity to teach and learn respectively from the comfort of your own home.
While the global virtual classroom market is expected to reach $9,515.2 million by 2025, the market is lucrative for new players looking to invest.
If you are an online teacher or an education startup looking to create a tutoring website, this blog can walk you through the steps and valuable information on how to create one.
An online tutoring website is an essential part of a tutoring business and an affordable way for prospective students to find the tutors they want. But how to create a tutoring site? Here are the steps you need to follow to create the business of your dreams.
Study your target audience
This step is probably the most underestimated because most educators don’t do market research before starting a business. Some think it’s a waste of time; some don’t know their goals. Conducting market research on your target audience and the market in general is something you should do immediately when considering starting an online tutoring business.
Knowing your target audience will give you a clear idea of your potential students’ interests, what they want from you, if they’re willing to pay for premium services, and everything else you need to know.
Do a competitive analysis
If you want to outperform your competitors who are in the same niche, you need to have a clear idea about them. You need to know who your competitors are, their strategies, their strengths and weaknesses, their good customer service, what makes them popular or the reasons for their slow growth, etc. All this data will provide valuable information to overcome them and can be used as a reference when starting your own tutoring business.
Choose the core subject to teach
When you start teaching online, you need to have a clear plan for what to teach and how to teach it. Instead of generalizing, pick a specific niche, core subject, or a few to teach your students. If you’re working around a niche, break it down into two or three skills to make it easier for you to teach and for your students to learn. Knowing which skills to choose requires a deep understanding of your target audience and their needs.
Quality first
Regardless of your prices, if your fees are cheap and your course is cheap, students will not choose to enroll in your course. However, if you offer great content, even if your prices are high, students will flock to your tutoring site. The best part of running your own tutoring platform is that you can modify your offering based on student feedback and interests.
Enter the development part
Choosing the development approach is one of the most important steps in building a tutoring site. This determines the time, money and effort required to create the tutoring site. Building your tutoring site from scratch is ideal if you have the budget and want to meet unique requirements. If not, the best approach is to use a online tutoring software customizable to any degree to build your tutoring platform.
Pinlearn is a turnkey solution that offers basic and advanced features to manage tutoring business smoothly if you want a recommendation. The software comes with built-in tools for hosting live classes and online courses, an admin panel, subscription levels, multilingual support, secure payment integration and much more. Selecting white label software allows you to customize your website according to your needs and business goals.
Differentiate your tutoring platform
With the growing popularity of tutoring sites every year, there are many players in the industry. When you launch your tutoring site, you have to compete with existing industry giants and new players.
If you work in a specific field, consider offering courses in that niche. That alone becomes a differentiator for your mentoring brand. Take a look at what your competitors are offering to get an idea of what to offer to stand out from the competition.
Choose pricing plans
An important aspect of starting a tutoring site is pricing your offerings based on the value of the services. Choose a business model and schedule your online sessions based on the business model. When it comes to the best pricing plans, a lot depends on your offers.
Review your competitors’ pricing plans to establish a benchmark for pricing your own offerings. Never underestimate your courses by thinking about appealing to all types of audiences. Simply price your courses based on the value they offer; it will help you attract the right audience who are willing to pay for the quality you offer.
Promote your online courses
After building a tutoring platform, the next step is to work on marketing the courses. Without the right promotional tactics, it becomes impossible to reach the right audience and convert them into loyal customers. Market your tutoring services on social media, including Twitter, Facebook, LinkedIn, and Instagram, to increase your visibility. In addition to social media promotion, you should adopt paid marketing approaches like Facebook ads, Google ads, etc.
Implement a combination of promotional methods such as email marketing, paid advertising, influencer marketing, and social media marketing to attract learners to your tutoring site.
If you are passionate about building an online tutoring brand and want to grow a tutoring website, now is the right place to start. Take advantage of every online course to provide the best user experience to your prospective students. You can successfully build and grow your online tutoring business with the right business plan, revenue strategy, and access to the best technology and software.