The automotive industry is full of intriguing battles. The rivalry between Audi and BMW is an example of this. In 2013, these two automakers faced off in a billboard battle in Los Angeles. We very rarely see automakers fight in public and this was one of those occasions.
It all started with this billboard in Los Angeles, California. After a while, Audi replaced the display board that said: “Your turn, BMW”.
After that, many BMW fans were furious and wanted an answer and BMW responded with a billboard located on Santa Monica Blvd that read “Checkmate”.
Audi didn’t stop there, as they held a contest on Facebook in which they asked people to photograph the answer they should give BMW. Facebook users responded with many creative responses. In the end, Audi responded with a billboard featuring the R8.
The Audi billboard read, “Your pawn is no match for our king.” Later, BMW placed a branded airship above the Audi billboard that had the words “Game Over” written on it as well as its F1 car.
BMW also changed their billboard later and the war was over. It’s been labeled as one of the most iconic display battles to ever take place between two automakers who are arch-rivals.
We hope we can see more of these battles in the future.