Everyone knows the power of viral video success overnight. With the essential ingredients for viral videos, every post becomes a masterpiece. Whether you are a newbie or have hundreds of TikTok followers, you must be keen for your videos to go viral, but of course that’s not your cup of tea. With the right strategy and buying TikTok views, you can make your videos go viral. What makes a video go viral? What are the critical success factors for designing and implementing online videos? Let’s find out together what are the important elements that make your TikTok video go viral.
What are viral videos?
Viral videos (alternatively viral clip, viral spot or viral short) are web videos, which are strategically positioned and distributed through proactive marketing measures to generate maximum attention on the Internet in a very short time.
Why do videos go viral?
The success of online videos is based on word of mouth, which works online just like in life outside the Internet. People trust recommendations from relatives, friends, acquaintances and colleagues. According to the Keller Fay Group, personal endorsements primarily occur when at least one of these six principles is met:
- People keep saying what makes them sound good.
- People pass on what they remember easily.
- People share emotional content because they care.
- People reproduce what is publicly recognizable.
- People spread information that helps others.
- People like to tell stories.
What are the characteristics of viral videos?
Most viral videos are inherent in one of the following four characteristics:
humorous
That does not like ? It’s like a little break from the gray everyday life. Then a laugh just comes. This is why comedy videos are so popular. However, creating such a video is not so easy. There are a lot of them, and standing out from the crowd is a challenge. Whoever succeeds virally deserves it.
unconventional
If you want to grab the attention of your target group, you have to stand out. You have to create content that is not expected and that comes out of the known. The possibilities are many, but it is the element of surprise that works best.
Emotional
Anyone who creates emotional tension can make the audience sympathetic, enthusiastic, or even sympathetic. Stories that the viewer can identify with are particularly suitable for this.
Interactive
The active participation of viewers is always welcomed. Acting yourself is “still” more or less new and inspires users. Deciding on a course of action differs from conventional videos so interactive video stands out from the crowd.
Types of viral videos
A look at the most successful videos shows that they use the above principles. Because two classes of videos are particularly successful:
funny videos
These include:
- Dance and music videos
- funny story movies
All these videos have in common that the song is very catchy and easy to remember. Fun dance moves, which are often self-ironic, work particularly well. The virality of these videos is also increased as various copied videos are made – mostly by influencers like YouTube celebrities. They further increase the initial growth momentum of the video. It helps if the video has choreography you can dance to. These videos also convey enthusiasm and humor. They show that you don’t have to take yourself too seriously and that you can just have fun.
inspiring videos
If videos are to convey serious facts, you can only succeed if you tell a story. Stories are always about people and there is an identifying figure, a hero. So these videos can also do wonders. With all these strategies, you can buy TikTok shares to increase the virality of your videos.